A Deep Dive on Facebook Groups and Their Potential
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Facebook Groups have been called "Google Wave for Humans" by some and "spam" by others. They have the potential to benefit your business, brand, and organization in ways that are probably slightly ahead of our time. In the mean time, what does it mean? I've taken a deep dive, and here are a few ideas for how I think Facebook Groups are the latest evolution in the gradual socialization of business.
Power To The People. If your organization, business, or brand wants to set up and staff a "digital embassy" on Facebook, then your primary vehicle is an official page. In ...