Velocity Visibility Proximity Relevance
Article, blog, media, socialmedia, thinking, whatsnext | Comments Off
This is mostly soft and gooey.
While companies are wondering/worrying about what to do with social media for marketing, I’m thinking already about which forces are at play in moving information through our heads, through systems, through clusters of friends along trusted paths. I’m thinking about velocity of information, visibility (or rather, the filtering), proximity (and how location changes everything) and relevance (should I even be bothered)?
We’ve had two years to mess around with profiles, with friending behaviors, with making the advertising data flow into the old stuff that was lying around.
But those aren’t really the problems/challenges/opportunities, are they? ...