Advanced Entrepreneurship: Your Every Move, Your Culture
Entrepreneurship, Organizational culture, blog | Comments Off
Culture. It's subtle, it's everywhere, and it can make or break you. Zefer Corp was an internet consulting start-up whose CEO, Tony Tjan (also an HBR.org blogger), deliberately created a culture of youth, hipness, and hard work. Everything from the loftlike space with translucent-walled meeting areas to the young workforce went into the mix. High-caliber job candidates came to Zefer, despite better offers, because the culture itself was such a strong draw.
Culture determines who will work for you, who stays, and who quits. Once formed, culture is nearly impossible to change. People who work well within the culture quickly self-select. ...