I happened to be involved in an interesting case study on “Digital Storytelling”.

Guy Kawasaki is preparing the last draft on his new exciting book “Enchantment : The Art of Getting People to Do What You Want”. Last week, I was discussing storytelling with Guy for one of the chapters in his book. I suggested him to read a good article I’ve found on the subject, written by Rick Braddy. Guy has tweeted the article in Alltop and renamed it “How to use storytelling for a product intro”. Unsurprisingly, the article went viral in no time.

Rick Braddy has dedicated a post on that. He says that “after several years of investing in my blog, it’s great to see I’ve finally struck a chord and people are excited about incorporating storytelling into their marketing”.

We can learn much on Digital Storytelling from this case study.

Storytelling needs not only a well written memorable tale, but also a catchy title which is instructive “How to use” and is directly connected to needs (”a product intro”), an effective distribution channel (Alltop is one good example) and of course, a well respected teller (or ambassador in this case, which can bridge between different cultures- business, marketing and digital).

That’s all on “How you do storytelling on storytelling…”

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