Category

CiscoCollab

11.11.09

Cisco Collaboration Summit: The Right Foundation For Collaboration CiscoCollab, Social Networking & Collaboration, Unified Communications, blog | Comments Off
Joe Burton, CTO, Session Notes: Why is an architectural approach towards collaboration important? That's a question Cisco wants to answer - point tools are not enough. Example1: collaboration-enabled CRM process. Note: Reminiscent of "Collaborative CRM" concept defined by Meta Group years ago which has morphed into "Social CRM". Example2: virtualizing key business functions - scaling expertise, customer intimacy via video (Telepresence) just-in-time customer representative or expert. Example3: Streamlining complex human processes - follow-me, single number reach... reduce cycle time, coordination, process latency Reference Architecture for collaboration (logical diagram illustation) Devices (desktop, mobile, in-room) Collaborative Applications (conferencing, enterprise social software, customer care, messaging, ...