Joe Burton, CTO, Session Notes:

• Why is an architectural approach towards collaboration important? That's a question Cisco wants to answer - point tools are not enough.
  • Example1: collaboration-enabled CRM process. Note: Reminiscent of "Collaborative CRM" concept defined by Meta Group years ago which has morphed into "Social CRM".
  • Example2: virtualizing key business functions - scaling expertise, customer intimacy via video (Telepresence) just-in-time customer representative or expert. 
  • Example3: Streamlining complex human processes - follow-me, single number reach... reduce cycle time, coordination, process latency
• Reference Architecture for collaboration (logical diagram illustation)
  • Devices (desktop, mobile, in-room)
  • Collaborative Applications (conferencing, enterprise social software, customer care, messaging, telepresence
  • Client Services (client frameworks)
  • Collaboration Services (presence/location, tagging, semantic processing, real-time messaging, content services, social graph, etc)
  • Medianet Services (transcoding, auto-discovery, auto-configuration, etc)
  • Network Services (transport, signaling, QoS)
• Simple use case scenarios discussed that exercise architectural components (e.g., reduce travel expenses)
• Real-time voice and video
  • Service Advertisement Framework: discovery protocol - device can go to network and broadcast/request capabilities ...
  • SIP Session Management
  • Survivable Remote Site Telephony/Voicemail
  • Medianet Auto-Configuration
• Context: Presence
  • XMPP as presence hub with interfaces and connectors to other presence providers
• Context: Network-based Tagging
  • Pulse Collect: deep packet analysis (web, blogs, wikis, documents, recorded audio/video - future: SaaS Apps, Conference Calls)
  • Pulse Connect: Open Social Web Services API (profile data, presence server, policy engine)
• Intercompany Media Engine
• Intercompany Cisco TelePresence
• Client Services Framework: multi-platform multi-media softphone without a user interface ... can plug-in behind Microsoft Office Communicator, Sametime, etc
• ECP platform diagram: MVC framework,  BOSH, SIP/SIMPLE, IMAP. SOAP, REST, JCR, CMIS, open social, CMIS, RDF/SPARQL, portlet standards,
• Missing on slide: ATOM, RSS but believe it's in there - wonder about Open Search, FOAF and XFN