Advanced Entrepreneurship: Silence Isn't Golden; It's Dangerous
blog, communication, Entrepreneurship | Comments Off
This post is the fifth in a series on Advanced Entrepreneurship.
In large companies, the CEO has professional writers, a PR office, and lots of other skilled people on hand to help relay important messages to the right constituents. As a CEO of a start-up, you don't have this luxury. You are always the company's #1 Communicator.
Most important is to never underestimate this role. Silence isn't golden; it's dangerous. Even if there's no good news to share, say something! At first, employees and investors will fill your silence with their fondest hopes. But once you've missed a single deadline, or ...