Twitter Begins Emphasizing SMS Again
Company & Product Profiles, blog, twitter | Comments Off
For a long time, it looked like Twitter and SMS were destined for a slow and painful breakup. While the functionality was originally a user favorite, as Twitter exploded in size, it looked like it would become too expensive to maintain. Twitter shut down SMS in several countries (in fact, all of them besides the U.S. and India). But even since Kevin Thau, Twitter’s head of mobile products and partnerships, came on board in January, SMS has seen a resurgence. And today it looks like Twitter is ready to emphasize the service again.
Now, on the profile for any Twitter user ...