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Getting buy-in

11.14.09

Getting Buy-In For Abstract Ideas Getting buy-in, Innovation, blog | Comments Off
Shortly after the Americans and Brits landed in Normandy in World War II, they found themselves caught up in a region known as the Bocage. In the Bocage, there are many hedgerows set close together — stone and dirt ramparts topped with trees and hedges. Going over the hedgerows made the Allied tanks vulnerable, as their lightly protected underbellies were laid bare. Yet if they dynamited the hedgerows, the Germans, who were well dug-in, would know through which part of the wall the allies were about to enter, and concentrate their fire accordingly. And to go just one mile, the ...