Deep into a world that interests, fascinates and never fails to surprise me!
Category
sociability
-
10.07.09Brands, and putting twitter word of mouth in contextAn interesting study of twitter's viability for eWom, or electronic Word of Mouth marketing, has been making the rounds (Twitter Power:Tweets as Electronic Word of Mouth). The research involved analysis of 150,000 tweets, treated as natural language expressions, or "talk". The aim of the research was to study tweets in which brands are mentioned for a number of attributes relevant to brands, including sentiment, purpose, frequency, and so on.I found this interesting for several reasons. First was that I've been arguing of late that the conversational turn in social media (twitter, status updates, et al) makes everyday speech into a ...
-
09.28.09The sociability spec: documenting social interaction requirementsThe social interaction requirements docWe're all familiar with the MRD and PRD, documents used to set market and product requirements for a new software application or service. For social media products, I think there's another piece of documentation worth writing. I have call it the social interaction requirements document (SxRD?). This document details the sociability of a product, service, or even campaign, and serves to capture social dimensions.There are a couple reasons I think this document might stand apart from the other two. First, it is used to align business needs with user social practices that will support those needs. ...
I am riding in the Rio Tinto ride to Conquer Cancer in August 2011. Please help out by donating below.
You can make a donation online by clicking on the blue "donate" button above, or if you prefer you can download a donation form here and send this form and a cheque in by mail (the address is on the form)
Thanks in advance for your support!
-
About Me
CIO at Shine Lawyers
Non-exec Director of Ozmota
Non-exec Director of Queensland Kids
Ex CIO/CTO of Ozmota, Benefon and Voxson.Education
Executive MBA from QUT
High Distinction average
Singapore Airlines International Business Award
Bachelor of Engineering - Electronics and Computer Science from QUT
First class honours
High Distinction average
Contact me by clicking