Deep into a world that interests, fascinates and never fails to surprise me!
Category
social advertising
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10.28.09Social search and advertising: Google’s endgame?A few weeks back, Jeremiah Owyang wrote a piece "Revealing Google's Stealth Social Network Play." In it he detailed the tactical benefits of a combined of Google Reader, Wave, and Sidewiki in a back-door strategy aimed at social networking. And more to the point, to realizing the advertising opportunities around social networking.Google has been neither a leader nor a even a decent case study in social networking. It's home-grown social network, Orkut, is popular elsewhere but not here. Open Social is still very real, but is largely invisible to the public. And when it comes to making use of the ...
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About Me
CIO at Shine Lawyers
Non-exec Director of Ozmota
Non-exec Director of Queensland Kids
Ex CIO/CTO of Ozmota, Benefon and Voxson.Education
Executive MBA from QUT
High Distinction average
Singapore Airlines International Business Award
Bachelor of Engineering - Electronics and Computer Science from QUT
First class honours
High Distinction average
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