Deep into a world that interests, fascinates and never fails to surprise me!
Category
social analytics
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10.28.09Social search and advertising: Google’s endgame?A few weeks back, Jeremiah Owyang wrote a piece "Revealing Google's Stealth Social Network Play." In it he detailed the tactical benefits of a combined of Google Reader, Wave, and Sidewiki in a back-door strategy aimed at social networking. And more to the point, to realizing the advertising opportunities around social networking.Google has been neither a leader nor a even a decent case study in social networking. It's home-grown social network, Orkut, is popular elsewhere but not here. Open Social is still very real, but is largely invisible to the public. And when it comes to making use of the ...
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10.07.09Brands, and putting twitter word of mouth in contextAn interesting study of twitter's viability for eWom, or electronic Word of Mouth marketing, has been making the rounds (Twitter Power:Tweets as Electronic Word of Mouth). The research involved analysis of 150,000 tweets, treated as natural language expressions, or "talk". The aim of the research was to study tweets in which brands are mentioned for a number of attributes relevant to brands, including sentiment, purpose, frequency, and so on.I found this interesting for several reasons. First was that I've been arguing of late that the conversational turn in social media (twitter, status updates, et al) makes everyday speech into a ...
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About Me
CIO at Shine Lawyers
Non-exec Director of Ozmota
Non-exec Director of Queensland Kids
Ex CIO/CTO of Ozmota, Benefon and Voxson.Education
Executive MBA from QUT
High Distinction average
Singapore Airlines International Business Award
Bachelor of Engineering - Electronics and Computer Science from QUT
First class honours
High Distinction average
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