Social Interaction Design: Ratings
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I had other things in mind for this morning until a client sent me an article in today's Wall Street Journal about online ratings. She, like many others running review and ratings-based sites, is "suffering" from excessively generous end user ratings. The article, which surveys a number of online properties, cites the tendency to 4.3: On the Internet, Everyone's a Critic But They're Not Very Critical. Offering up a number of anecdotes as reasons for the broken state of online ratings, the article's authors pretty much capture what many of us get intuitively about why online ratings really don't work.I ...