Deep into a world that interests, fascinates and never fails to surprise me!
Category
social marketing
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10.07.09Brands, and putting twitter word of mouth in contextAn interesting study of twitter's viability for eWom, or electronic Word of Mouth marketing, has been making the rounds (Twitter Power:Tweets as Electronic Word of Mouth). The research involved analysis of 150,000 tweets, treated as natural language expressions, or "talk". The aim of the research was to study tweets in which brands are mentioned for a number of attributes relevant to brands, including sentiment, purpose, frequency, and so on.I found this interesting for several reasons. First was that I've been arguing of late that the conversational turn in social media (twitter, status updates, et al) makes everyday speech into a ...
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09.30.09Socially-mediated branding: identify yourselfIf one did a semantic analysis of the language I use in my blog posts of late, I'd not be surprised if two of the words I use most are "many" and "different." I much prefer many and different to "one" and "the same." Which is where I think there are some ideas worth noting about identity online. Identity says to me "one" and "the same."We think of identity as the identity of a person. But people are far from one thing only, just as identity is far from always the same. In fact we could debate, and many do, ...
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About Me
CIO at Shine Lawyers
Non-exec Director of Ozmota
Non-exec Director of Queensland Kids
Ex CIO/CTO of Ozmota, Benefon and Voxson.Education
Executive MBA from QUT
High Distinction average
Singapore Airlines International Business Award
Bachelor of Engineering - Electronics and Computer Science from QUT
First class honours
High Distinction average
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