Social commerce
All, blog, Marketing, Social practices, SxD Theory | Comments Off
The curious case of social commerce is upon us. And it raises interesting questions for the social interaction designer. I will here allow some of these to beg and grovel.
If you have been a reader of mine in the past, you will know that I believe that in social media, interactions take place among and between users. That the software serving as a mediating architecture is just that. It may constrain and enable interactions, but does so by means only of structuring interactions and content onscreen(s) and over time.
In order to get at the gist of social commerce, we need ...