Google Acknowledges Need To Enhance Search
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After years of ignoring context-sensitive search in major vertical categories, Google (NASDAQ:GOOG) finally entered vertical search within the travel domain earlier this month with a bang. It acquired ITA Software, the Boston-based specialist in organizing airline data, flight times, seat availability, and pricing, for $700 million. While the move is sure to be subject to scrutiny by antitrust enforcers, it was long overdue.
Google is going full speed with its acquisition spree and has completed over sixteen acquisitions in the past ten months – for most of them, however, financial details have not been disclosed. Within travel, the company recently purchased Ruba, ...